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About Us

Who We Are

Our President, John Knowlton, established First Choice Mortgage in 1993 in Waukesha, Wisconsin. After 15 years, the company name was changed to Inlanta Mortgage to unite our branches in all states under one name. We are able to conduct business in Wisconsin, Florida, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and North Dakota. As we continue to grow, Inlanta Mortgage remains committed to extraordinary customer care and building long-lasting relationships. We are proud that 80.1% of our customers are past customers or customers referred to us.

Our Philosophy

Provide the best service to our customers and partners with the highest level of honesty and ethics.

Our Vision for the Future

Inlanta Mortgage will continue to grow through superior customer service, outstanding professionalism, and uncompromising integrity. Ethical and honest business practices are essential to building long-lasting relationships. We have always made a commitment to uphold the highest values, and will continue to adhere to that promise in the future.


Give us a call today or apply online, and let us go to work for you!